Who we are? EIS creates world class sporting events launched by industry experts from London, UK and between them have over 50 years of professional experience within the events industry in the private and public sectors. With the team having a natural passion for sport, EIS wanted to connect affluent senior sport industry trailblazers and creating crucial industry intelligence to drive sport forward on and off the field of performance. Understanding the key criteria for developing collaborative partnerships to mitigate risk when investing in the emerging markets of sport.


Launched in 2016 Everything In Sport has developed and provided premier global events for the sports business industry.

With EIS founders Joe Smith, Leon Walton and James Roach bringing an array of knowledge and a combined 50 years’ experience of the sporting and global B2B events industry together, they have invested in establishing a team to develop and produce a venue for all to take away what they need and want from B2B sports event.   

With leading experts from all sports and businesses associated from the private and public sectors the opportunity to connect is like any other.  



EIS brings affluent C level sport executives and decision makers from around the world to meet, network and create business relationships. Joining the sporting and corporate worlds to achieve and accomplish their goals over the course of an event.

EIS has the understanding that the key criteria for developing collaborative partnerships to mitigate risk when investing in the emerging markets of sport.

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As Co-Founder and with over 20 years professional experience in events, Leon has a natural passion and enclyclopedic knowledge for sport. His career has included numerous high-level roles within finance and commercial divisions within events. Leon is a life-long Spurs fan, is Head of Youth Development for his local soccer team and lives in Essex with his wife and his three girls.

Leon's thoughts

“I have always dreamed of trying to bridge the gap between grassroots and the professional game of all sports. I feel there is a distinct lack of continuity and EIS will certainly bridge this gap”

Content Director

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A Sport enthusiast with over 15 years in the event sector, Joe Co-Founded EIS looking to put his knowledge of the industry and produce and hold premium sport events. Joe has worked extensively across the globe launching and establishing events in regions such as North America, Africa, Australasia and Europe. Joe is a big rugby fan and has always followed his local team Saracens with his wife and young son attending the games.

Joe's thoughts

“The opportunity to connect organisations and individuals in the passionate world of sport is something EIS accomplishes through face to face networking and leading content in all fields relating to all sports. EIS Events provides an opportunity that any organisation would find priceless when looking to achieve their next goal”

Commercial Director

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James Roach dedicated his career to football late on. Starting his Level 1 at the age of 28 he has already complete his UEFA A Licence in 2014 along with the FA Advanced Youth Award in 2018. James continues his professional development with a BSc (hons) in Sports, Fitness & Coaching. ​

James' thoughts

"EIS is an a great opportunity for all people in sport from around the world to come together. An important time to come together"


Media & Marketing Director



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Business Development