CORE THEME SERIES AGENDA TOPICS

Future Frontiers – The Next Era of AI in Sports

AI-driven developments in video gaming
What are the latest AI-driven developments in video gaming and how are these
influencing the sports industry?

Exploring innovative AI-driven experiences that will transform how fans interact with
sports and teams
How is AI transforming fan engagement and what innovative experiences can we expect
to change how fans interact with sports and teams?

Legal issues regarding use of athlete data in AI models
What legal issues arise from using athlete data in AI models and how can these
challenges be addressed?

Closing the Gender Data Gap: How AI can be used to provide more data and insights
into women’s sports
How can AI be leveraged to close the gender gap and provide deeper insights into
women’s sports?

AI and Sports Broadcasting

AI in commentary: Automated commentary and real-time statistics for live events
How can AI-powered commentary enhance live sports events with automated
real-time statistics?

Highlight generation: AI’s role in selecting and creating highlight reels in real time
What role does AI play in creating and curating highlight reels in real time and what
benefits does it bring to sports broadcasting?

AI-Powered graphics and insights: Enhancing visual displays with advanced metrics
and predictions
How are AI-powered graphics and insights enhancing visual displays with advanced
metrics and predictions during sports events?

Legal liability and ownership issues and contractual protection when using AI in sports
broadcasts
What legal liabilities and ownership issues should broadcasters consider when using AI
in sports?

AI as a Shield: Dealing with Risks at Matches and Safeguarding from
Real-Time Online Abuse and Hate

Use of AI on facial recognition technology
How is AI advancing the use of facial recognition technology for safety and security at
sports events?

Leveraging AI to filter out harmful content and hate speech across social media and
digital platforms
In what way does AI detect and respond to online abuse and how can it be improved to
filter harmful content and hate speech effectively?

The role of AI in reducing the psychological impact of online abuse and offering
support to athletes facing cyber harassment
How can AI help reduce the psychological impact of online abuse and provide
meaningful support to athletes facing cyber harassment?

Legal challenges around pursuing online abuse
What are the legal challenges in pursuing cases of online abuse and how can AI assist in
addressing these issues?

AI in Training and Sports Performance

How AI will advance sports performance analysis with more sophisticated data
collection and predictive models
How will AI revolutionise sports performance analysis and athlete training by integrating
more sophisticated data collection, predictive models and personalised adaptive
systems?

AI for injury prevention and recovery
What role does AI play in injury prevention and recovery and how can it enhance athlete
safety and rehabilitation processes across various sports disciplines?

Wearable AI driven technologies
How can AI technologies address the unique physiological needs of female athletes,
including injury prevention, training and recovery, while leveraging wearable AI-driven
innovations?

Use of athlete data and related legal issues
What are the legal and ethical considerations surrounding the use of athlete data and
AI-driven training systems and how can these challenges be managed effectively?

Legal Strategies for Contracts, Tax, and Rights Enforcement in Sport

AI pricing algorithms / competition law, AI models and ticketing
How do AI pricing algorithms and models impact competition law and what challenges
arise in AI-driven ticketing systems?

Contractual liabilities around AI
What are the contractual liabilities associated with AI in sports and how can these be
managed effectively?

Using AI in litigation
In what ways is AI being used in litigation and what opportunities does it offer to
enhance legal processes?

R&D tax incentives
How can organisations leverage R&D tax incentives to support AI innovations in the
sports sector?

Balancing Innovation and Fair Play: Ethical Challenges of AI in Sports

AI and fair competition: Ensuring that AI does not compromise the integrity of the
game
How can AI be used to ensure fair competition without compromising the integrity of
the game?

Bias in AI algorithms: Addressing the risk of bias in data-driven sports decisions,
including player evaluations and recruitment
What risks does bias in AI algorithms pose to player evaluations, recruitment and other
data-driven sports decisions, and how can these be mitigated?

Exploring the role of AI in sports officiating: Enhancing fairness, transparency and
decision-making.
How can AI assist referees and officials and what are the implications for fairness and
transparency in officiating?

Building ethical frameworks for responsible AI: Preserving fair play and inclusivity in
sport.
How can sports organisations establish ethical frameworks to ensure that AI innovations
are implemented responsibly while preserving the values of fair play and inclusivity?

Future Frontiers – The Next Era of AI in Sports

AI-driven developments in video gaming
What are the latest AI-driven developments in video gaming and how are these
influencing the sports industry?

Exploring innovative AI-driven experiences that will transform how fans interact with
sports and teams
How is AI transforming fan engagement and what innovative experiences can we expect
to change how fans interact with sports and teams?

Legal issues regarding use of athlete data in AI models
What legal issues arise from using athlete data in AI models and how can these
challenges be addressed?

Closing the Gender Data Gap: How AI can be used to provide more data and insights
into women’s sports
How can AI be leveraged to close the gender gap and provide deeper insights into
women’s sports?

AI and Sports Broadcasting

AI in commentary: Automated commentary and real-time statistics for live events
How can AI-powered commentary enhance live sports events with automated
real-time statistics?

Highlight generation: AI’s role in selecting and creating highlight reels in real time
What role does AI play in creating and curating highlight reels in real time and what
benefits does it bring to sports broadcasting?

AI-Powered graphics and insights: Enhancing visual displays with advanced metrics
and predictions
How are AI-powered graphics and insights enhancing visual displays with advanced
metrics and predictions during sports events?

Legal liability and ownership issues and contractual protection when using AI in sports
broadcasts
What legal liabilities and ownership issues should broadcasters consider when using AI
in sports?

AI as a Shield: Dealing with Risks at Matches and Safeguarding from
Real-Time Online Abuse and Hate

Use of AI on facial recognition technology
How is AI advancing the use of facial recognition technology for safety and security at
sports events?

Leveraging AI to filter out harmful content and hate speech across social media and
digital platforms
In what way does AI detect and respond to online abuse and how can it be improved to
filter harmful content and hate speech effectively?

The role of AI in reducing the psychological impact of online abuse and offering
support to athletes facing cyber harassment
How can AI help reduce the psychological impact of online abuse and provide
meaningful support to athletes facing cyber harassment?

Legal challenges around pursuing online abuse
What are the legal challenges in pursuing cases of online abuse and how can AI assist in
addressing these issues?

AI in Training and Sports Performance

How AI will advance sports performance analysis with more sophisticated data
collection and predictive models
How will AI revolutionise sports performance analysis and athlete training by integrating
more sophisticated data collection, predictive models and personalised adaptive
systems?

AI for injury prevention and recovery
What role does AI play in injury prevention and recovery and how can it enhance athlete
safety and rehabilitation processes across various sports disciplines?

Wearable AI driven technologies
How can AI technologies address the unique physiological needs of female athletes,
including injury prevention, training and recovery, while leveraging wearable AI-driven
innovations?

Use of athlete data and related legal issues
What are the legal and ethical considerations surrounding the use of athlete data and
AI-driven training systems and how can these challenges be managed effectively?

Legal Strategies for Contracts, Tax, and Rights Enforcement in Sport

AI pricing algorithms / competition law, AI models and ticketing
How do AI pricing algorithms and models impact competition law and what challenges
arise in AI-driven ticketing systems?

Contractual liabilities around AI
What are the contractual liabilities associated with AI in sports and how can these be
managed effectively?

Using AI in litigation
In what ways is AI being used in litigation and what opportunities does it offer to
enhance legal processes?

R&D tax incentives
How can organisations leverage R&D tax incentives to support AI innovations in the
sports sector?

Balancing Innovation and Fair Play: Ethical Challenges of AI in Sports

AI and fair competition: Ensuring that AI does not compromise the integrity of the
game
How can AI be used to ensure fair competition without compromising the integrity of
the game?

Bias in AI algorithms: Addressing the risk of bias in data-driven sports decisions,
including player evaluations and recruitment
What risks does bias in AI algorithms pose to player evaluations, recruitment and other
data-driven sports decisions, and how can these be mitigated?

Exploring the role of AI in sports officiating: Enhancing fairness, transparency and
decision-making.
How can AI assist referees and officials and what are the implications for fairness and
transparency in officiating?

Building ethical frameworks for responsible AI: Preserving fair play and inclusivity in
sport.
How can sports organisations establish ethical frameworks to ensure that AI innovations
are implemented responsibly while preserving the values of fair play and inclusivity?