Everything in Sport, London 2023 Agenda

Everything in Sport, Women’s Edition will connect the international most influential individuals and organisations from sport buyers, institutional investors, suppliers and C-Level decision makers for two days of insight.

Our vision is a world where women and men have equal opportunities…

The message is clear: Gender discrimination has no place. Everything in Sport, Women’s Edition want the number of women leading and influencing in sport to grow, and to develop solutions to the cultural barriers which currently exist globally.

Sport is one of the most powerful platforms for promoting gender equality and empowering women and girls.

Day two – 8th June 2023




Welcome & Housekeeping (5 mins)

Jess Rogers


Welcome & Introduction (5 mins)

David Kreyling, Omnia Media


Keynote: Be the change you want to see on and off the field (15 mins)

Marie Sallois,

Marie Sallois currently serves as the Corporate and Sustainable Development Director at the International Olympic Committee (IOC).

In her current role, Marie Sallois is in charge of the IOC’s work on Sustainability, Olympic Games Impact & Legacy, Gender Equality, Diversity & Inclusion, and human rights, which are all core elements of the Olympic Agenda 2020+5 (the strategic roadmap for the IOC and the Olympic Movement).

Prior to that, since 2004 when she first joined the IOC, Marie has held many roles within the organisation, as Head of Corporate Development, reporting to the Director General. In 2013, she was appointed to lead the IOC Headquarters project (Olympic House was inaugurated on 23 June 2019). In 2015, she became Director for Sustainability.

Under Marie’s leadership, the Corporate and Sustainable Development Department supervises the actions of the Sustainability and Legacy Commission, the Gender Equality, Diversity and Inclusion Commission and more recently, the Human Rights Advisory Board.

Marie regularly represents the IOC in high-level conferences and executive committees, as she sits on the board of local and international organisations: the International Academy of Sport Science and Technology (AISTS), ThinkSport, Innovaud and the World Union of Olympic Cities (UMVO).

Prior to joining the IOC, Marie has over 10 years of experience in professional services worldwide. She headed the consulting practice of the SchlumbergerSema company, which is still, under the name AtoS, a major Olympic Games Technology TOP Partner. As a management consultant, she led major transformation projects internationally in the public and private sectors, for Andersen, Cap-Gemini and Bossard Consultants.

Marie holds a Master of Business in Administration from International Institute for Management Development – IMD (Lausanne, Switzerland), and a Masters in Management and Finance from HEC Paris (Paris, France). She remains closely connected with the academic world.


Announcement: North American Edition Announcement for Everything in Sport Women’s Edition (5 mins)

Benoit Giradin, Tourisme Montréal


Panel: Athlete Voice (40 mins)

Kat Craig, CEO, Athlead

Mark Ormrod MBE

Heather Fisher

Anthony Ogogo

Susannah Townsend MBE


Keynote: Redefining the Game: Women in Sports Assert Their Power and Influence (20 mins)

Sandra Lopez, Microsoft

Sandra Lopez, Industry Recognized Executive, Microsoft

In her role, her team is focused on driving effective marketing position, business, and share growth, as well as delivering on revenue. Lopez is also the co-chair of the World Economic Forum’s Global Future Council on VR/AR/XR. And currently serves as an advisor to Sports Integrity Global Alliance (SIGA) and Americas 250.

Previously, she was responsible for ushering Intel into the immersive media segment as well as managed the fashion wearable business for Intel’s New Technology Group. Earlier in her Intel career, Lopez held various roles within corporate marketing, including director of new business marketing and consumer marketing.

Over the course of her career, Lopez has received numerous recognitions, including “, “Top 100 Women in Technology” (Technology Magazine), “2021 Power Women” (NY Moves Magazine), “Most Powerful Women in Tech” (National Diversity Council), “Top Women in Sports” (AdWeek), Top Ten Influencers in Technology” (SportsPro) , “Game Changer” (Sports Business Journal), “Top 10 Latina Executives” (LatinaStyle), and “Most Influential and Notable Hispanic Professionals in Information Technology” (HiTec).

Prior to joining Intel in 2005, Lopez held various positions at Adobe Systems Inc., Macromedia, Computer Associates International Inc. and several other technology companies.

Lopez earned a B.S. in Economics and Textiles and Clothing from the University of California at Davis. In addition, she attended the Stanford’s Executive Accelerator Program in 2016. As part of contributing to the community, she is focused on building the next generation of women leaders.


Panel Discussion: Sport Federations & NGBs around Sustainability (40 mins)

International Sport Federations, NGB’s and their responsibilities within Sustainability – focusing on the specific issues that present themselves and how they can be measured

  • Focusing on the specific issues that present themselves via Economic, Social, Peace & EnviornmentalSustainability
  • How can it be measured?
  • Is there a need for an independent governing body?

Mike Laflin, Global Sustainable Sport

Leigh Thompson, Sport & Recreation Alliance

Mimi Corden-LLyod, Coutts

Jess Rogers, Carbon Jacked

Jacqueline Bourke, Getty Images


Talk: The Rise of Women’s Sport (15 mins)

Tammy Parlour MBE, Women’s Sport Trust

Tammy Parlour MBE co-founded Women’s Sport Trust in 2012 and leads the organisation as CEO.
Tammy works with leaders from across sport, media and business to understand how to practically raise visibility, increase impact and create a stronger women’s sport ecosystem. She was awarded an MBE in the New Year 2019 Honours List for services to gender equality in sport. Tammy is a Master in the Korean martial art of Hapkido, having practiced for 40 years and coaches regularly.  Tammy holds an MSc in Strength & Conditioning, and post-graduate study into Applied Sport Psychology. With an interest in women’s football, she also volunteers as a Board Director for AFC Wimbledon Ladies FC.




Talk: Children’s Rights and Sport (15 mins)

Liz Twyford, Unicef UK

Liz Twyford – has worked for UNICEF UK for over 13 years, focussing on protecting and promoting children’s rights in, around, and through sport.

She is a Founder and Coordinator of the International Safeguards for Children in Sport Initiative, and a member of FIFA’s child safeguarding working group.

Liz supported the delivery of the international social legacy programme of London 2012, and UNICEF UK’s partnership with the Glasgow 2014 Commonwealth Games. She has provided input into the development of new bid criteria for Mega Sporting Events, including references to children’s rights.

Prior to joining UNICEF UK, Liz spent many years in the development field, living and working for more than 2 years in Bhutan where she supported Save the Children’s community sport work, and for a year in Cameroon, supporting sport for development programmes in the Northwest province.


Talk: Why Men Matter for Women in Sport (20 mins)

Stephanie Hilborne, Women In Sport

Stephanie Hilborne OBE Chief Executive, Women in Sport
Since joining Women in Sport in 2019 Steph has renewed the charity’s strategy based on its proud 40 year history and has developed the charity around its existing strengths in insights and research. As CEO she has been making sure the charity is tackling major policy issues, growing its influence in government and its partnerships in sport, whilst diversifying its people and its funding base. Before Women in Sport, Steph was CEO of a major environment movement and campaigned on climate change and nature’s recovery. She is experienced in achieving legislative change and is a strong advocate for the outdoors, active living and team sport. She is passionate about freeing up the lives of women and girls in all their diversity to experience the joy of sport. She believes it is wrong that so many women and girls are missing out on the wellbeing, resilience and leadership skills sport can instil.


Talk: Uniting the Movement – a movement of more inclusive and more diverse people (20 mins)

Stuart Armstrong, Sport England

Stuart is a Sports Science Graduate from University of Wales who has worked in sports development, talent and performance sport for the over 20 years. In 2000 Stuart designed and launched a ground-breaking golf programme aimed at children aged 5 to 11 called Tri-Golf which has gone on to become a globally recognised development product that has now provided golf experiences to over 2,000,000 children across 22 countries.

Stuart has held positions in performance and talent development at England Golf, UK Coaching and the Rugby Football Union that have all focussed on creating optimal development environments for young people to thrive and reach their potential. Stuart is currently the Head of Coaching and Professional Workforce at Sport England. He has been responsible for writing and publishing two national strategy documents, ‘Coaching in an Active Nation: The Coaching Plan for England’ and ‘Working in an Active Nation: The Professional Workforce Strategy for England’.

Stuart is a highly regarded public speaker having delivered keynote presentations across the globe for a range of organisations both in and out of sport. He is also an expert facilitator who leads workshops for organisations striving to support people to be the best they can be. Stuart also owns the website www.thetalentequation.co.uk and is host of the 5 star rated podcast ‘The Talent Equation’ which is dedicated to providing advice, guidance and support to people at the cutting edge of coaching and performance development.

Stuart has coaching qualifications in Hockey, Cricket, Rugby and Golf, He has coached internationally, at national league level and has held roles as a National Age Group Talent Development Coach at England Hockey working with some of the top U16 and U18 players in the country. Alongside all this Stuart also volunteers at his local clubs and faces his biggest coaching challenge with 50 U10 hockey players in the winter and 40 U11 cricketers during the summer!


Panel Discussion: Innovative diversity & inclusion strategies (35 mins)

Be inspired by influential women in sport who have shattered the glass ceiling. Use innovative diversity & inclusion strategies and learn how to invest in yourself.

  • Challenging Bias in the Boardroom
  • Tackling Unconscious Bias
  • Empowering Women to Lead with Authority and Confidence

Rowena Samarasinhe, Gen Sport

Yvonne Harrison, Women in Football

Kate Beavan, F1

Carla Zuill, SheHUB.tv

Hannah Awonuga, Barclays




Talk: It’s the taking part that counts’ – so why aren’t women taking part? (20 mins)

Celia Roberts, Yonder Consulting

Celia Roberts is a Director at Yonder Consulting, a business management consultancy that blends insight, strategy and imagination to unlock opportunity and deliver customer-driven business success. At the Everything in Sport conference, she will be talking about how brands and government can increase engagement with and participation in women’s sport.

Celia leads Yonder’s programmes of work with high-profile sports and media clients like the Premier League, BT and BBC Sport. She uses research and analysis to inform strategic decisions, policy changes, and engagement with the public and stakeholders.

Outside of work, Celia is captain of her netball team and supports Tottenham Hotspur.


Panel Discussion: Game on (40 mins)

Discover how the convergence of Sport and Web3 is creating a new era of creativity and ownership models, that cannot be ignored.

  • How Web3 is levelling the playing field in Sport
  • Challenging traditional models of engagement, ownership and access
  • Why ‘community’ is becoming an essential component within every strategy
  • The potential of decentralised governance and the business models of tomorrow

Ollie Bell, Roster

Ryan Kenny, SeatlabNFT

Lucy Mills, READY

Ben Mee, Premier League Footballer

Nabil Hadi, Roster

Emeric Hudault, Blueverse Ventures




Panel Discussion (35 mins)

How Women’s Rugby is innovating the game

  • New formats being introduced (WXV)
  • The next generation of rugby fans – Women’s Rugby brings in a younger more diverse audience
  • Match day innovation – how the match day experience is evolving for fans
  • What learnings can the men’s game take from the Women’s Rugby

Sarah Mockford, Telegraph Women’s Sport (TBC)

Belinda Moore, Allianz Premier 15s

Sally Horrox, World Rugby

Victoria Rush, HERA Media

Stacey Doherty, Transcend

Flo Williams, MATTA


Panel Discussion: Empowering Women and Girls Through Sport (35 mins)

When we look at the contribution from women – You get a different dynamic… the challenge is further down the sport – how do we get more women leaders coming through the system?

  • Changing the game for girls – Getting girls active
  • Inspiring the next generation of women leaders in sport – what do we need to do
  • Where are the female coaches, we need more female leaders – what’s the strategy?

Katie Simmonds, Sport Integrity Global Alliance

Nita Korhenen, International Motorcycling Federation

Katie Matthews, Little Dot Sport

Dawn Peart, British Swimming

Anju Solanki,
MEA Consulting


Locknote: Changing the narrative: play, race, inspire, repeat (20 mins)

Dr. Cristiana Pace, Enovation Consulting

Dr. Cristiana Pace CEng PhD MIMechE FWES, Founder, Enovation Consulting Ltd

Cristiana has more than 20 years’ experience in Motorsport both in engineering and Management side. She graduated in engineering at Universita’ degli Studi in Bologna, Italy. She has been one of the first women to be actively involved in Motorsport trackside, as a performance engineer in GT and at the 24 hours of Le Mans in 2002. Cristiana was also the first woman to work alongside the FIA technical department in F1 as data analysist (2004-2008). From 2009 till 2015 she covered the role of Research Consultant for the FIA Institute for Motorsport Sustainability and from 2016 till 2017 she consulted for the FIA Safety Department being actively deployed in championships such as Cross-Country Rally, World Endurance Championship and participating in drawing the strategy for the deployment of safety devices in FIA championships. During those years in Williams, she worked closely with the F1 management Team winning multimillion pounds projects including the supply of batteries to FIA Formula E, project that Cristiana lead from 2013 till 2015. In 2015, after leaving Williams, Cristiana started a PhD in Business and Strategic Management at Coventry University, exploring low-carbon sustainable socio-technical transitions in Motorsport. Cristiana is a STEMNET ambassador and a member of the IMechE from which she obtained in 2015 the title of CEng. Cristiana is an ambassador for Dare to Be different, a joint initiative from the MSA and Susie Wolf.


Conference Closing Remarks Day 2 (10 mins)

Jess Rogers

David Kreyling, Omnia Media


End of Conference