Everything in Sport, Oslo 2025 Agenda

Everything in Sport, Women’s Edition brings together the world’s most influential individuals and organisations from sports buyers, institutional investors, suppliers and C-level decision-makers for a full day of insights. Our vision is to create a world where women and men have equal opportunities.

This Women’s Edition of Everything in Sport is committed to increasing the representation of women in leadership and influential roles within the sports industry while addressing the cultural barriers that persist globally. Sport remains one of the most powerful platforms for promoting gender equality and empowering women and girls.

Oslo HomeOslo Home

27th March 2025

8.00AM

Doors Open – Registration

08.55AM

Introduction and Housekeeping (5 mins)

Conference Host

09.00AM

Conference Opening Remarks (10 mins)

09.10AM

Keynote Speaker: Silja Opseth: Project Optimize; How I use my menstrual cycle to optimize my life as an athlete (20 mins)

Speaker

09.30AM

Panel Discussion: Equality in Women’s Sport: The Forces Driving Change and Progress (45 mins)

This panel will focus on the key forces driving equality in women’s sport, from media representation and funding to grassroots development and policy change. Our panellists will explore the challenges that still exist, the progress being made, and the collective actions needed to create a lasting impact.

Key Topics:

Focus Areas: Media representation, funding, grassroots development, and institutional shifts.
Discussion: Challenges, opportunities, and collaborative solutions for lasting progress.
Format: Engaging panel discussion with equal participation and idea exchange.
Audience Interaction: Q&A session to deepen the conversation.

Moderator

Panelist

Panellist

Panellist

Panellist

10.15AM

Talk: Tiril Eckhoff: Women in Sports (20 mins)

Speaker

10:35AM

Panel Discussion: Silent Struggles: Confronting Power Abuse and Dominance in Women’s Sports (45 mins)

Power abuse and dominance remain critical but often unspoken issues in women’s sport, impacting athletes’ mental and physical well-being. This panel confronts these challenges, addressing power imbalances and promoting safer, more supportive environments.

Key Topics:

Understanding Power Dynamics: Identifying and mitigating power imbalances in sports organisations.

Impact on Well-being: Exploring the effects of abuse on athletes’ mental health and careers.

Prevention and Reporting: Improving strategies to prevent abuse and strengthen accountability.

Building Respect and Equality: Encouraging cultures that prioritise respect and support for athletes.

Moderator

Panellist

Panellist

Panellist

11.20

NETWORKING REFRESHMENT BREAK (30 MINS)

11.50AM

Panel Discussion: Mind Over Matter: The Psychological Strengths Shaping Female Athletes in Sport (45 mins)

Mental resilience is crucial for female athletes to handle the pressures of competition and public scrutiny. This panel explores the unique psychological challenges they face and the strategies to enhance mental well-being, ensuring long-term success and a culture that values mental health as much as physical fitness.

Key Topics:

Building Resilience: Techniques to help athletes overcome challenges and perform under pressure.

Managing Media Pressures: Strategies for handling scrutiny and maintaining confidence.

Mindset and Performance: The role of self-belief, motivation, and goal setting in achieving excellence.

Support Systems: The importance of coaches, psychologists, and mentors in fostering mental well-being.

Moderator

Panellist

Panellist

Panellist

12.35PM

Guardians of the Game: Ensuring Safe Spaces in Women’s Esports (45 mins)

As women’s participation in esports grows, ensuring a safe, inclusive, and supportive environment is vital. This panel explores key steps to combat harassment, improve representation, and foster a thriving, equitable esports ecosystem.

Key Topics:

Addressing Harassment: Strategies to combat bullying and toxic behaviour in gaming.

Inclusive Competition: Increasing representation and accessibility for women in esports.

Mentorship and Support: The role of mentors and communities in empowering female gamers.

Standards and Policies: Developing policies to ensure safety, respect, and equality in esports.

Moderator

Panellist

Panellist

Panellist

Panellist

13.20

NETWORKING REFRESHMENT LUNCH (50 MINS)

14.10PM

Panel Discussion: Facing the Thaw: How Will Winter Sports Adapt to Climate Realities (45 mins)

Climate change threatens the future of winter sports, impacting training, competitions, and snow-based activities. This panel explores its effects and innovative solutions to ensure sustainability and adaptation in the face of rising temperatures.

Key Topics:

Climate Impacts: How reduced snowfall and rising temperatures affect winter sports.

Adaptive Training: New technologies and environments like artificial snow and indoor facilities.

Sustainable Practices: Eco-friendly equipment, venues, and carbon offset initiatives.

Advocacy: Using athlete and organisational platforms to promote climate action.

Moderator

Panelist

Panellist

Panellist

14.55PM

Talk: Boris Van Der Vorst, No Girls, No Glory (15 mins)

Speaker

15.10PM

Fireside Chat: Equal Opportunities: The Fight for Gender Equality (35 MINS)

Moderator

Panellist

15.45PM

NETWORKING REFRESHMENT BREAK (30 MINS)

16:15PM

Panel Discussion: Innovating Sport: Rethinking Strategies for Growth in Women's Sport (45 mins)

As women’s sports continue to gain momentum, innovative approaches are essential to sustain and accelerate this growth. This panel delves into four critical areas—Creative Marketing, Community-Driven Growth, Sponsorship Evolution, and Collaborative Innovation—to explore how fresh strategies can enhance visibility, engagement, and commercial success in women’s sport.

Key Topics:

Creative Marketing: Exploring unconventional marketing tactics, including digital storytelling and influencer partnerships, to captivate audiences and elevate the profile of women’s sports.

Community-Driven Growth: Harnessing the power of grassroots movements and fan communities to foster a loyal supporter base and drive organic growth.

Sponsorship Evolution: Examining the shift towards purpose-driven sponsorships and how aligning with brands that share core values can lead to more sustainable partnerships.

Collaborative Innovation: Highlighting the importance of cross-sector collaborations between leagues, brands, and technology providers to introduce innovative solutions and expand opportunities in women’s sports.

Moderator

Panellist